Subber was a multi-chain web3 community platform that I co-founded and designed end-to-end. It grew to 20k+ daily users, 10k+ communities, and supported 30+ blockchains.

CO-FOUNDER    •    20K+ MAU    •    15K+ COMMUNITIES    •    RAISED SEED

Web3 Community Presence: Discoverablity & Growth

One of the core problems in web3 was signal:

  • Users couldn’t easily tell which communities were real, active, or valuable

  • New projects couldn’t assess where to launch or who to collaborate with

Subber solved this by giving each community a public presence:

  • Clear overview of a community’s vibe, size, and activity

  • What holders get access to (giveaways, presales, collabs)

  • Ranked and surfaced alongside other communities

This created a win-win marketplace:

  • Communities gained access to high-quality drops

  • New projects launched directly into engaged audiences

This discovery layer helped Subber scale to 10k+ communities across 30+ blockchains.

Making community strength and value visible.

Collaboration Platform: Uniquely Powering Campaigns at Scale

Turning collaborations into a repeatable system.

Subber was a full-fledged campaign and collaboration engine for communities and brands.

Each partner had a dedicated dashboard to:

  • Create campaigns (airdrops, raffles, presales)

  • Define advanced gating rules:

    • Actions (e.g. Retweets, Follows, Sign Ups)

    • Token gating, balance gating

    • Discord roles

  • Instantly post campaigns into thousands of Discord servers


With one click, a campaign could:

  • Reach thousands of communities

  • Drive immediate engagement, followers, and on-chain participation

  • Provide analytics on entries, conversions, and reach

The goal was simple: make launching in web3 feel effortless and scalable.

Low User Friction: Wallet Identity & Unified Access

One identity across all of web3

For users, Subber acted as a unified web3 identity layer.

With a single account:

  • Users connected wallets across 30+ chains

  • Accessed a personal dashboard showing:

    • Active giveaways

    • Presales they qualified for

    • Rewards tied to their holdings

Instead of jumping between Discords, spreadsheets, and links, Subber gave users:

  • One place to discover opportunities

  • One dashboard to manage participation

  • Clear feedback on why they had access

This dramatically reduced friction for non-technical users entering web3.

Art Direction with Subberoos: Brand building & dogfooding our products

To deeply understand our own platform, we launched Subberoos: Subber’s in-house NFT collection.

The goals:

  • Give the community a shared identity through collectible PFPs

  • Unlock gated rewards, premium access, and experiments

  • Stress-test our own tooling end-to-end

This dogfooding approach surfaced real product gaps:

  • Where onboarding broke down

  • What users expected from rewards and identity

  • How art, branding, and utility intersect in web3

It shaped both our product roadmap and visual language, grounding decisions in real user behavior rather than theory.

Building our own community to learn faster.

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